Building an Ecommerce website is a very complex process that poses several difficulties. Those who decide for a code-driven development can aim to a full custom-designed result, but will have to deal with the timing and troubles of HTML writing – a real obstacle for the newbies – and above all with its costs, that can be very high and even prohibitive for smaller companies.
However, as we explained in Axerve’s insight, to develop an Ecommerce site you can choose to take another way: relying on Content Management Systems (CMS). CMS are content management platforms that allow merchants to develop an Ecommerce website with an optimal cost-benefit tradeoff, since their simple and intuitive interfaces makes them very accessible both for professionals and for those who do not have programming skills.
The most popular CMSs on the market are:
Magento. Platform belonging to Adobe's product suite, Magento is one of the best CMSs in terms of customization options. Just to name a few, merchant can benefit from: multi-language and currency services, multiple stores management, a wide choice of layout graphic themes, complemented by a number of extensions available on its marketplace, which are very useful for the integration of additional features that enrich the merchant and consumer experience on the Ecommerce website.
Prestashop. Open-source CMS whose solution includes a localization add-on that allows the service features (including language, currency and tax rate) to be adjusted based on the detected country. It offers the opportunity to adjust contents and website meeting any specific need both on the graphical level and on the level of service customization for merchants and buyers through various additional features and options.
Salesforce. Alongside its well-known CRM software, Salesforce has designed its own CMS platform. It is a hybrid system that allows the merchant to create contents in a central access point and then deliver them to any digital touchpoint, whether it is a Salesforce or third-party systems-based experience, by using Salesforce's headless APIs during delivery. This CMS also offers the opportunity to turn data into content, translating rows and columns into rich visual content such as banners, menus or promotional CTAs from a CRM record, as well as a high level of customization through the many applications on marketplace.
Shopify. Shopify distinctiveness is to be find in its all-in-one CMS structure, meaning, a service that includes everything merchants need to create an Ecommerce, including a customizable domain. It is a cloud-based solution and allows for the integration of physical store sales into the same platform, as well as making available several additional features through extensions and marketing tools for site optimization.
Woocommerce. Plugin developed exclusively for WordPress, one of the most popular CMSs in the world, it is the component that allows merchants to adapt their site or blog managed with WordPress for digital shopping, turning it into an Ecommerce. It is a very popular service, appreciated for its ease of installation, wide customization service and for its open source technology, that is, a software whose source code is accessible to everyone and therefore it’s not protected by copyright.
Axerve supports its customers by developing and providing them with proprietary plugins designed specifically for the integration of CMS software with the Axerve Ecommerce Solutions payment gateway. Visit the next sections to delve deeper into the topic and to understand in detail how to implement Axerve's solutions enhancing the payment gateway-Ecommerce communication.